Creators Club

The adidas Creators Club is a free membership program for all adidas consumers.

The goal of the adidas Creators Club campaign was to get new members to sign up - Therefore we wanted to capture a group of friends, on the go or hanging out, bringing real personalities and authentic flair. We wanted to capture this sense of positive energy when friends unite and express themselves collectively.

I have worked as a Producer on this campaign, creating content for paid social, CRM, onsite and the app. Working together with the internal adidas creative team and several external partners, like photographers, editors, motion designers and model agencies I have managed to keep the project on time and in budget.